Quick answer: how to choose the perfect pillow
Match your pillow's loft and firmness to your sleep position: side sleepers need higher, firmer support, back sleepers do best with medium loft, and stomach sleepers want a low, soft pillow. Then pick a fill that suits your feel — down for a soft, moldable pillow, or wool for an adjustable one you can open up and fine-tune. Browse our pillows to find the right match for how you sleep.
Pillow Picker by Sleep Position
| Sleep position | Recommended pillow |
|---|---|
| Stomach | Soft, low-profile down |
| Back | Medium down |
| Side | Firm, high-loft down |
| Wants to customize | Adjustable wool pillow |
Pillowtalk: Everybody Sleeps Differently
Back Sleepers
If you are a Back Sleeper who likes firm supports, then theMemory Foam Pillows are the best choices for you. Since our sleep position is such a personal choice think about the way you sleep to help you decide.
Side Sleepers
For side sleepers, our100% Bamboo filled bed pillowis a must try. It's awesome for people who like the puffy pillow that is perfect for being in between firm and medium support. This pillow provides solid support for back and side sleepers and features a microfiber filling. The lingering chemical smell we've detected in some other shredded foam is something it doesn't have.
Stomach Sleepers
The least popular sleeping position in is on your stomach. Pillows are typically made with side and back sleepers in mind because of this. Your head, neck, and spinal posture are all impacted by the firmness and loft of your pillow. People who prefer to sleep on their stomachs typically want smaller pillows than people who prefer to sleep on their sides or backs because stomach sleeping can cause neck, shoulder, and back pain if the head and neck are lifted too much. Check out ourGoose down pillows that comes in different support levels — soft low profile, medium profile, and high profile firm, but Goose down always becomes flat a pancake in the morning needing to be shaken to loft up again but nothing beats the softness of Goose down
All-Around Sleepers
Most people tend to move around all the time in different sleep positions and that is why we recommend theWashable Wool Pillow where you can open up the inside to adjust the firm level you need. These are proudly Made in Canada and YES you can wash this wool pillow.
Not sure which pillow is right for you?
Take our free 60-second Pillow Quiz — five quick questions and we’ll match you to your perfect pillow from our Canadian-made lineup (and tell you honestly if we don’t make what you need).
Take the Pillow Quiz →Pillow FAQ
What pillow is best for back sleepers?
Back sleepers who like firm support tend to do best with Memory Foam Pillows.
What pillow is best for side sleepers?
The 100% Bamboo filled bed pillow is a great option — it's puffy, sits between firm and medium support, provides solid support for side and back sleepers, and doesn't have the lingering chemical smell found in some other shredded foam pillows.
What pillow is best for stomach sleepers?
Stomach sleepers typically want a smaller, lower pillow to avoid lifting the head and neck too much. Goose down pillows come in a soft low profile option that suits this, though goose down does flatten overnight and needs to be shaken to loft back up.
What's the best pillow if I move between sleep positions?
The Washable Wool Pillow is a good all-around choice — you can open it up and adjust the firmness level yourself. It's made in Canada and can be washed.
Does goose down make a good pillow?
Goose down is extremely soft and moldable, but it flattens into a "pancake" overnight and needs shaking each morning to loft back up. It comes in soft low profile, medium profile, and high profile firm options depending on your sleep position.
Can a wool pillow be washed?
Yes — the Washable Wool Pillow is proudly made in Canada and, unlike most pillow fills, can genuinely be washed.
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